Who is Paper Robot?
Paper Robot is Verónica S. Willsey and her copywriting partners. Verónica’s creative expertise includes print and digital work, including long-form presentations, logos, and corporate graphics. The name “Paper Robot” reflects the idea of combining both analog and digital processes, where the strengths of each medium complements the other.
Verónica S. Willsey
Owner and Creative Director
Verónica S. Willsey is a creative director and graphic designer with nearly 20 years of experience designing marketing collateral that elevates brands and effectively communicates company messaging.
At Paper Robot, Verónica is pleased to serve national clients including Amtrak and Duluth Trading Company, as well as regional firms and boutique businesses. Her ability to identify her clients’ underlying marketing needs and develop attractive and effective marketing solutions has allowed Verónica to build and retain a strong, long-term client base.
Verónica is proud to grow Paper Robot’s client roster through referrals and a thoughtful, “listen-first” approach to understanding her client’s unique needs, coupled with a dedication to building and maintaining successful, lasting relationships.
Verónica holds a BA in Studio Art from Messiah College and completed the Entrepreneurial Training Program at the UW-Madison Granger School of Business. She lives in Wisconsin with her family, and takes her coffee black.
Greer Deneen
Copywriting Partner
Greer Deneen is a branding and marketing professional with more than 25 years of experience helping businesses create memorable, meaningful identities.
Greer embarked on her marketing career after earning her bachelor’s degree from the UW-Madison. She then spent 11 years producing advertising, annual reports, brochures, newsletters and technical articles for the Public Affairs Department for UW Hospital and Clinics and the UW Medical School. In 1997, she headed to Lands’ End where she was promoted from copywriter to creative director of the Kids and Home Divisions. While there, she helped dramatically expand sales of children’s apparel and grew Lands’ End Home online sales to record levels.
Since launching her own business in 2005, Greer has focused her efforts on brand positioning, communications strategy, and copywriting. She has partnered with Verónica at Paper Robot since 2016.
Victoria Statz
Copywriting Partner
Victoria Statz is a strategic and thoughtful copywriter with over 7 years of experience creating compelling, customer-centric copy for regional and national brands including Duluth Trading Company, Culver’s and Trek Bicycle.
Victoria got her start creating content for large audiences by writing columns and developing features for UW-Madison’s oldest student newspaper. From there, she entered the marketing world and soon became adept at writing everything from sell copy and product launch collateral to editorial features and brand-level campaigns.
With experience on both in-house and agency creative teams, Victoria is skilled at writing for many industries and in many different voices, crafting messages that resonate with target consumers and stakeholders alike. Sought after by those who appreciate real collaboration and true consideration of context and nuance, she’s thrilled to work alongside amazing creative partners like Verónica and Greer.